Oops, last week’s article was supposed to publish this week. We’ll continue the Auction topic this week and save the last Backup article for next week.
There is inherent risk in buying something at an auction, so I want the price to justify the risk. This week I’ll provide some pointers and hints for Ebay, the most popular online auction, that should help you greatly increase your odds of getting a good deal.
First of all is avoiding the feeding frenzy. I do this by deciding ahead of time what I think an item is worth, and what my maximum bid will be. Call me Mr. Spock if you like, but I rigidly stick to my maximum. If the item sells higher than my maximum bid by one cent, well too bad. My maximum bid is based on factors such as what the item would go for new, stated condition, seller ratings, etc. I generally am not interested in paying more than half of the new price, because I’m a. getting a used item, and b. probably can’t get a refund, even if the seller states they’ll do refunds. I look at the stated condition for the item; I might bid higher for an item that is “like new” than one that isn’t.
The seller’s rating is a bit tricky, because it’s a function of their total number of feedback, and the “percentage positive”. Someone who has a feedback rating of 100 could have a feedback ratio of 97% just by tripping over 3 jerks. You just have to look at the negative feedback they received to see who’s being the problem. I’ll sometimes look at the feedback of the bidder who left the negative feedback — if they leave a lot of negative feedback, I figure they’re the problem, not the seller. A seller that has a feedback number over 1000 should have a 99% or better feedback. Beware sellers with feedback less than 25, it may be a seller that opens a new account whenever he gets a negative feedback.
Probably the biggest trick in bidding on Ebay is avoiding a bidding frenzy with another bidder. The solution is built into the way Ebay works. Unlike regular auctions Ebay doesn’t go on until people quit bidding, rather it has a preset time limit. Also, whenever you bid, the price doesn’t go to what you bid, but rather an amount just above the previous bidder’s bid depending on the current price. So, if you keep bidding against someone, it just keeps jacking the price up. The trick is to wait to bid until the last 5 seconds or so, and bid your maximum amount. That doesn’t give another bidder time to bid against you. If you get it, great! If you didn’t, it wasn’t worth the price.
There are tools available to do the “last second” bidding automatically — it’s called “sniping.” I personally use Gixen.com. You set your maximum bid in, and it does the bid for you. It has a concept of a “bid group” you can use to bid on several similar items to improve your chances of getting one. The first one you win closes the group so that you don’t end up with 5 items when you only wanted one.